Comparing Content Preferences of Engineers in Europe and the US
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Overview
Udo Borman and Wendy Covey analyze engineer marketing differences between Europe and North America.
Takeaways
- •European engineers show stronger preferences for platforms like GitHub and emphasize data security and privacy, impacting AI trust and localization needs.
- •Engineers globally rely heavily on digital sources, especially vendor websites and independent technical publications, valuing detailed and practical content like data sheets and videos.
- •Generative AI use remains cautious, with trust lower in Europe partly due to privacy concerns; marketers must transparently communicate AI’s role in products.
Mind Map
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Chapters
- This is a chapter‘s title.The Fragility of Society and the Pendulum of ChangeThe Fragility of Society and the Pendulum of ChangeThe Fragility of Society and the Pendulum of ChangeThe Fragility of Society and the Pendulum of Change
- This is a chapter‘s title.The Fragility of Society and the Pendulum of ChangeThe Fragility of Society and the Pendulum of ChangeThe Fragility of Society and the Pendulum of ChangeThe Fragility of Society and the Pendulum of Change
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